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Emotion in Advertising Theoretical and Practical Explorations by

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  • 78 Currently reading

Published by Quorum Books .
Written in English

Subjects:

  • Advertising,
  • Cultural studies,
  • Business/Economics,
  • Business & Economics,
  • Business / Economics / Finance,
  • Research,
  • Psychological aspects,
  • Human information processing,
  • Advertising & Promotion,
  • Marketing - General,
  • Social Psychology,
  • Business & Economics / Marketing / General

Book details:

Edition Notes

ContributionsStuart J. Agres (Editor), Julie A. Edell (Editor), Tony M. Dubitsky (Editor)
The Physical Object
FormatHardcover
Number of Pages408
ID Numbers
Open LibraryOL8275177M
ISBN 100899305377
ISBN 109780899305370

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Emotion Analysis in Advertising. Advertising has changed drastically over the past two decades as audiences have shifted their attention on-line. If asked to name some of the challenges, marketers might talk about short attention spans, the popularity of ad-blockers. Understanding and using emotions in advertising. more than journals and over 2, books and book series volumes, as well as providing an extensive range of online EMOTION S I N. Ogilvy on Advertising [David Ogilvy] on kauainenehcp.com *FREE* shipping on qualifying offers. A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosityCited by: SAGE Video Bringing teaching, learning and research to life. SAGE Books The ultimate social sciences digital library. SAGE Reference The complete guide for your research journey. SAGE Navigator The essential social sciences literature review tool. SAGE Business Cases Real world cases at your fingertips. CQ Press Your definitive resource for politics, policy and people.

This book is aimed at readers interested in advanced consumer behavior theories â?? both graduate students in their final year and practitioners with an MBA or similar background. Emotions, Advertising and Consumer Choice focuses on recent neurological or psychological insights â?? originating from brain scanning or neurological experiments â?? on basic emotional processes in the brain and. Dec 18,  · Emotions, Advertising and Consumer Choice [Flemming Hansen, Sverre R. Christensen] on kauainenehcp.com *FREE* shipping on qualifying offers. This book is aimed at readers interested in advanced consumer behavior theories - both graduate students in their final year and practitioners with an MBA or similar background. EmotionsCited by: Jul 25,  · Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else. Written by leading industry practitioners and academic researchers, this book explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical papers representing a broad spectrum of approaches and techniques.

Written by leading industry practitioners and academic researchers, this book explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical papers representing a broad spectrum of approaches and techniques. Some of the key topics include the measurement of mood, emotion and feeling in an advertising context, the effects of mood on recall. Emotion is at work all through the process of reacting to advertising: from our initial response to our feelings about the brand to the interest and faith we have in the claims and appeals of the advertising. Advertisers would do well to clarify why emotion is important in their advertising. Are. Some of the key topics explored include the measurement of mood, emotion and feeling in an advertising context, the effects of mood on recall and advertising effectiveness, the interaction of the message with the emotional make-up of the recipient, and the structural aspects of an ad and how they relate to emotional responses. Dec 01,  · Written by leading industry practitioners and academic researchers, this book explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical papers representing a broad spectrum of approaches and techniques.